Online Retailer had higher than average single purchase rates and needed to know who to target in to increase repurchase rates.
Previous attempts using analytics had failed.
The Compellon Approach
Compellon 20|20 discovered key drivers using omnichannel data (survey, transactional, demographic, and psychographic) that was previously discarded. This new information identified unique segments of customers and their unique behaviors.
Online Retailer now knows who to prospect, how to incent each customer, and how many of each segment to target in order to reach their business goal.
Within the first year, customer projected $6 million increase in sales.