Effectively Recruit, Retain and Upsell Customers

The Client Challenge

Online Retailer had higher than average single purchase rates and needed to know who to target in to increase repurchase rates.

Previous attempts using analytics had failed.

The Compellon Approach

Compellon 20|20 discovered key drivers using omnichannel data (survey, transactional, demographic, and psychographic) that was previously discarded. This new information identified unique segments of customers and their individual behaviors.

The Results

Online Retailer now knows who to prospect, how to incent each customer, and how many of each segment to target in order to reach their business goal.

Within the first year, customer projected $6 million increase in sales.

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